Friday, December 21, 2007

New Scholastic Venture with Rick Riordan

Wow…multi genre has nothing on Scholastic’s newest venture with author Rick Riordan. Riordan is the author of the Percy Jackson series, the normal New York kid who finds out that he is really a half-blood and his father is Poseidon. Percy goes on hero quests much like a modern day Hercules. But in this new venture with Scholastic, Riordan will pen a mystery book called, The Maze of Bones, that will have a collectable card component as well as a web component. There is even a contest with 39 clues. If teachers are not motivated to add technology to their curriculum, Scholastic will do it for them. This is really a multi media endeavor and if successful, it could lead to an entire new way to market books. My only problem is that Scholastic seems to be forgetting about the library. I hope they will reconsider and maybe offer some of the cards exclusively at libraries. I know they want to sell books but libraries buy books too!

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